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About the Brand

Pari Desai creates an elemental, modern expression of luxury through rich material and craft innovation. An Indo-Canadian native of Toronto, she studied traditional tailoring and millinery before becoming an in house designer at one of the last knitting factories operating in North America. Her experience working directly with craftspeople and mills sparked a passion for innovative textile development, which remains a creative focus. She designed for TSE and Calvin Klein in New York City before heading to Los Angeles where she launched her eponymous collection in 2014.

Our Way of Making:

Human Centered and Personal

We use small scale production partnering with family-owned factories and global artisans who use techniques passed down through generations. These personal relationships are mutually beneficial, equitable and non-exploitive.

With Thoughtful Materiality

Of highest concern in our process is the impact the materials used in our goods have on the environment and health. We select pure, naturally beautiful and luxurious raw materials that are grown responsibly or regenerated from industrial refuse.

Circular and Regenerative

We believe we are already in an era of climatic adaptation and can no longer make choices that ignore the future. We put into practice circular and regenerative systems that consider the full life-cycle of everything we make.